A brand collaboration agreement for creators and the brands that work with them: the reels, posts and stories to be published and when, how drafts are approved, how the partnership is disclosed, how the brand may reuse the content and when the creator is paid.
Posting a reel on your own account is one thing; the brand running it as a paid ad for a year is another. Agree where the brand may reuse your content (its own social channels, website, ads), for how long and whether you're credited. Charge extra for paid ad usage, longer periods or exclusivity - each limits what you can do elsewhere.
In India, ASCI's guidelines for influencer advertising and the Department of Consumer Affairs' endorsement guidelines expect a clear, prominent disclosure on paid or gifted content - a label such as #ad, #collab, #sponsored or the platform's paid partnership tag, not one hidden among hashtags.
Misleading endorsements can lead to action under the Consumer Protection Act, 2019, so make disclosure a contract term, keep claims to facts the brand has provided, and endorse only products you have actually used.
A contract signed by both parties is generally binding if they agreed to its terms freely. These templates are a well-structured starting point, not legal advice: for high-value or unusual agreements, have a lawyer review the final version.
Creators must register for GST once their turnover crosses ₹20 lakh (₹10 lakh in some special-category states), and then charge GST, generally at 18%. Brands often deduct TDS from the fee, and section 194R requires TDS on free products or other benefits worth more than ₹20,000 in a year. Check your position with a tax adviser.
Only if the agreement allows it. This template lets the brand repost the content on its own channels for six months and allows paid ads only for an extra fee, agreed in writing.
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