Pick one project and go deep
Your resume already lists your experience, so don't repeat it. Use the cover letter to tell the story of one project that matches the job: the problem, the decision you made, and the result in numbers - latency, throughput, uptime, cost or developer time saved.
Specific technical choices show judgement. 'Moved to an event-driven design with Kafka, cutting p99 latency from 900 ms to 180 ms' tells an engineering manager far more than 'experienced in distributed systems'.